Goldilocks pricing  strategy

Remember Goldilocks, the unfortunate girl that found herself in the home of three bears?  And remember how everything she used was just “too cold, too big” or “too hot , too small” or “just right”?
And now you might ask yourself: “And what has this to do with pricing.”

While browsing through articles on pricing strategies, I found a nice article from 2013 on socialmediatoday, by Jan Christoph Benitez (@christopherjanb) . This article, it can be found here, explains the Goldilocks Pricing and Versioning in an easy, comprehensible way.

„Goldilocks and the three bears – can they help us to earn more?“ weiterlesen