Remember Goldilocks, the unfortunate girl that found herself in the home of three bears? And remember how everything she used was just “too cold, too big” or “too hot , too small” or “just right”?
And now you might ask yourself: “And what has this to do with pricing.”
While browsing through articles on pricing strategies, I found a nice article from 2013 on socialmediatoday, by Jan Christoph Benitez (@christopherjanb) . This article, it can be found here, explains the Goldilocks Pricing and Versioning in an easy, comprehensible way.